Ball Park Birmingham- Entertainment Residency

The Challenge

Ball Park was Birmingham’s answer to an adult playground. The venue housed a giant ball pit, hosted themed brunches, and transformed each weekend into a neon-lit nightclub with DJs and a high-energy crowd.

The brief was clear: the entertainment needed to be bold, interactive, hilarious, and unforgettable — with enough variety to keep guests engaged week after week and encourage repeat visits.

Diabla Entertainment was contracted to deliver weekly Saturday-night entertainment at Ball Park Birmingham. Our role was to elevate the guest experience, drive audience engagement, and ensure the venue consistently offered something new, unexpected, and shareable.

Our Approach

We designed a rotating entertainment programme that ensured no two weeks felt the same, while maintaining a consistent level of energy and visual impact.

Each Saturday featured a carefully curated mix of:

• Stilt walkers, bringing bold characters and themed costumes into the space

• Fire shows, delivering high-impact visual moments and headline entertainment

• Hilarious walkabout acts, designed for close-up interaction and spontaneous crowd engagement

Walkabout characters ranged from giant babies, crooked politicians, and raunchy pensioners, to themed performances including sexy moustached St Patrick’s Day dancers, live walkabout Guinness pints, and comedic kings and queens. Every character was built to provoke laughter, conversation, and constant photo opportunities — generating organic social media content throughout the venue.

The Impact

Across more than 120 live performances, Diabla Entertainment helped position Ball Park as a playful, unpredictable nightlife destination where no two Saturdays felt the same.

By combining rotating characters, headline fire shows, and interactive walkabout entertainment, we delivered a long-term programme that drove engagement, repeat visits, and shareable moments — perfectly aligned with Ball Park’s identity as Birmingham’s adult playground.